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What is the AIM? A guide for stock market beginners

AIM is a market operated by the London Stock Exchange featuring smaller companies. We explain it's key features here.
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How are share prices determined?

If the company is a Public Limited Company (plc) listed on the stock market then it’s share prices can go up or down. Find out why.
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Deciding what shares to buy – a 5 step process for investors

We explain the key factors you should think about when deciding what shares to buy as a stock market investor.

Defensive Stocks vs Cyclical Stocks

We explain what it means to be a defensive stock and what it means to be a cyclical stock.

FTSE indexes explained for stock market beginners

The basic principles of the FTSE Indexes explained The first thing you should understand is that the London Stock Exchange is made up of two markets where companies list their shares. There is the Main...
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Investing for Dividends from Shares

We explain all the basic things you need to know about dividends. From what they are to how to earn them.
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Short selling and why you should care about it

This guide explains how short selling works with a worked example & why it's all over the news right now.
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Value investing explained

The value investing strategy has been around for decades. We explore what it means, what value stocks are and where this all comes from.
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